Nutraceuticals can be categorized as dietary fibre, prebiotics, probiotics, polyunsaturated fatty acids, antioxidants and other different types of herbal/natural foods that have been shown to be beneficial at various stages of life.
In recent years, a new diet health paradigm is evolving which places more emphasis on the positive aspects of diet. The new lifestyle adopted by people today has changed the basic food habits of the latter. Consumption of the junk food has increased manifold leading to a number of diseases caused due to improper nutrition. Obesity is now recognized as a global issue. Heart disease continues to be a primary cause of death in most of the developing countries worldwide, followed by cancer, osteoporosis, arthritis and many others. Consumers being frustrated with the expensive, high-tech, disease-treatment approach in the modern medicines are seeking complementary or alternative beneficial products and the red tape of managed care makes nutraceuticals particularly appealing. “Let food be thy medicine and medicine be thy food”, quoted by Hippocrates about 2,500 years ago is certainly the tenet of today. Nutraceuticals are the emerging class of natural products that makes the line between food and drugs to fade.
It is our endeavor to provide world-class nutraceuticals at affordable prices to the Southern African countries and we focus on a variety of therapeutic segments as given below.